Product Management, Creator Tools, and Generative Media

PHILIP RUGO

About

👋 I’m a multi-disciplinary creative technologist turned product leader with a focus on harnessing emergent technology to build the next generation of expressive creator tools.

My frameworks for developing creative tooling have been forged through years of deep, real-world professional experience creating and using expressive software. I’ve spent a decade+ building immersive experiences, custom tools, and creative solutions for brands, agencies, and entertainment entities like Amazon, Viacom, WarnerMedia, YouTube, and more. If you’ve travelled through the Portland airport recently, you’ve seen my work on their new 128-foot LED screen installation.

I am currently based in San Francisco and leading product at Kaiber AI. Through my lifelong obsession with creative software, I’ve cultivated an opinionated, direct, and research-backed product sense of what creatives actually need to make their best work.

I’m passionate about reducing time spent in the fog of technical production and optimizing the velocity of ideas to reality without compromising craftsmanship or creativity. AI tooling, generative models, and neo-workflow architecture is creating a path for this reality. I’m already indexed with experience at AI platforms serving millions of users and ready for more!

Core Skills

Product & Strategy

Product Strategy • Design Strategy • User Research • Feature Development • Roadmap Planning • Resource Management

Creative & Production

Art Direction • Generative Production • Experiential Design

Technical & AI

AI Pipeline Development • Generative Models • Engineering Management • Workflow Architecture

Projects

ProjectsMedia Feed

IDPreviewProject / ScopeContext Tags

Multi-Modal Creative Agent preview

Multi-Modal Creative Agent

Lead PM - Agentic In-Canvas System for Prompting, Model Selection, and Complex Workflows. Built with Custom Testing and Training Sets.

#AI/ML#PM#LLM/Agents

Generative Media Video Editor preview

Generative Media Video Editor

Lead PM - Translating User Feedback into Intuitive Audio-Reactive Generative Media Assembly

Generative Flows for User Onboarding preview

Generative Flows for User Onboarding

Lead PM - Capturing Creative Intent for User Activation in Canvas

#PM#Growth#UX_Research

Yaeji: Worldbuilding with Generative Media preview

Yaeji: Worldbuilding with Generative Media

Lead PM - Transforming Live Production Event and Partnership into Enterprise/Consumer Product Design

#Creative_Tech#Applied_Research#Creative_Production#AI/ML

Wisp: Coachella to Canvas Activation preview

Wisp: Coachella to Canvas Activation

Lead PM - Live Partnership Production Translated into Bespoke In-Canvas Activation

Portland Airport: Extraordinary Windows preview

Portland Airport: Extraordinary Windows

Creative Technologist - Previz, Content Strategy, and Realtime Unreal Engine Development

#Creative_Tech#Creative_Production#Agency

Adult Swim: Rick and Morty in New Dimensions preview

Adult Swim: Rick and Morty in New Dimensions

Creative Producer - Audio/Visual Creative Production, Technical Pipeline

#Creative_Direction#Creative_Production

Day For Night: KNBC / Casey Reas preview

Day For Night: KNBC / Casey Reas

Creative Technologist - Creative Code, Processing, Sound Design, Installation

Puma x Big Sean preview

Puma x Big Sean

Experiential Designer - Event Previz, Asset Development, Activation Installation

#Experiential#Agency